Clorox Goes Green?

Clorox Green Works

Green bleach?

The profits are showing that Clorox Green Works is working, at least in the sales department. As one of the first big name brands of environmentally friendly cleaning products, it’s set to make over $40 million in 2008, according to the San Francisco Chronicle.

The Chronicle equates Clorox’s success to keeping its existing brand name on the label for these new products. This can be important, since some consumers are reluctant to try products made by manufacturers they’re not familiar with. Promises that they help out Mother Earth and protect the users from toxic chemicals are not enough to encourage them to buy Joe’s Eco Floor Soap.

Along this same vein, consumers of Green Works seem to differ from those who head to the natural food store to buy their environmentally friendly soaps and potions. (These are the people that have been using Joe’s Soap for the past ten years.) This proves that new consumers are turning to the green side of the spectrum. It’s not just existing consumers changing their product choices. So get on the green train and hang on.



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{ 5 comments… read them below or add one }

Donna May 9, 2009 at 11:04 am

Green Works Window Cleaner

I clean the office that I work in and I tried using the Green Works Window Cleaner for the front windows and after two weeks I found that it was leaving a film and streaking more than Windex so I had to go back to the Windex.

dogger May 14, 2009 at 6:43 pm

Try cleaning with a baby diaper or flour sack towel, i’ve never had a film from natural products after I sustituted these types of cloth for paper towels.

Michael May 18, 2009 at 11:29 am

Vinegar and Newspaper

Okay… maybe slightly Watered down vinegar. But this has always worked for me — streak-free.

Sasha May 25, 2009 at 3:17 pm

Club Soda

Use Club Soda to wash your windows and mirrors. It’s cheap, eco-friendly, and does not leave streaks.

dottie June 17, 2009 at 5:24 pm

clean carpet

can u use this on blue carpet it’s commercial
carpet need help cleaning it was using paint thinner cant take that any more
some one vac a carpet at my work when i was off and the rubber on the carpet got all over it

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