Clorox Goes Green?

Clorox Green Works

Green bleach?

The profits are showing that Clorox Green Works is working, at least in the sales department. As one of the first big name brands of environmentally friendly cleaning products, it’s set to make over $40 million in 2008, according to the San Francisco Chronicle.

The Chronicle equates Clorox’s success to keeping its existing brand name on the label for these new products. This can be important, since some consumers are reluctant to try products made by manufacturers they’re not familiar with. Promises that they help out Mother Earth and protect the users from toxic chemicals are not enough to encourage them to buy Joe’s Eco Floor Soap.

Along this same vein, consumers of Green Works seem to differ from those who head to the natural food store to buy their environmentally friendly soaps and potions. (These are the people that have been using Joe’s Soap for the past ten years.) This proves that new consumers are turning to the green side of the spectrum. It’s not just existing consumers changing their product choices. So get on the green train and hang on.


  1. Donna says:

    I clean the office that I work in and I tried using the Green Works Window Cleaner for the front windows and after two weeks, I found that it was leaving a film and streaking more than Windex so I had to go back to the Windex.

  2. Dogger says:

    Try cleaning with a baby diaper or flour sack towel; I’ve never had a film from natural products after I substituted these types of cloths for paper towels.

  3. Michael says:

    Okay… maybe slightly watered down vinegar. But this has always worked for me – streak-free.

  4. Sasha says:

    Use club soda to wash your windows and mirrors. It’s cheap, eco-friendly, and does not leave streaks.

  5. Suzanne says:

    Somehow I find it difficult to believe that a company that is known for its bleach is now selling “natural” products.

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